Paid search marketing (or SEM) is a wonderful way for small and/or local businesses to acheive placement on search engines such as Google and Bing. In fact, advertisers in the Americas spent nearly $80M on paid search advertising in the third quarter of 2011. In such a competitive landscapce, you need a proven professional with over 8 years of paid search experience to help develop and execute an SEM strategy that will allow you to compete with Fortune 500 companies for valuable new clients. Below are just some of the areas that we’ll focus on to establish or improve upon your paid search advertising presence:
Campaign Structure
Just as you can’t build a structurally sound home without a basic foundation, structuring your paid search efforts in an efficient manner is critical for success. We’ll work together to ensure that your SEM campaigns are optimized to take advantage of the various match types, contextual relevancy factors and targeting options for specific devices and geographic areas.
Keyword Selection
Intelligently choosing your keywords can be the difference between a profitable paid search campaign and one that sinks your entire marketing budget. I’ll put my years of proven experience to work and help you select your initial keyword targets. More importantly, we’ll continue to work together to constantly refine this list based on actual analysis of your paid search performance.
Bid Management
With paid search advertising, the real-time auction environment can be intimidating – and potentially damaging to your SEM efforts – if you don’t have a full understanding of the many factors associated with effective bid management. I will help you manage your paid search bids in a way that focuses on your performance indicators.
Ad Copy and Landing Page Optimization
As search engine result pages become more crowded and complex, paid search advertisers have only a few seconds to connect with consumers. Ensuring that your paid search ad copy is engaging and relevant is aboslutely vital to the success of your SEM campaign. Likewise, the consumer experience – once a user clicks on your ad – is an important component of paid search marketing. These factors not only impact your visibility on the search engines, but are key moments in the decision making process of your potential customers. I will work with you to develop baseline elements of your ad copy and landing pages, as well as a plan to test variations on each in order to drive profitable traffic through your customer conversion process.
Ready to Get Started?
Ready to take the first step towards improving effectiveness of your paid search marketing? Fill out our short contact form and I will contact you to discuss your SEM needs.
Contact The Search Guy for your SEM needs!
