Optimizing your website for organic search can be one of the most rewarding online initiatives that a business can puruse. It can also be one of the more frustrating online marketing tactics. As search engines like Google and Bing continue to evolve their SEO algorithms, you need someone with years of results-driven experience to help develop and execute your search engine optimization strategies. Below are the 4 primary categories that frame the approach we’ll take to improve your SEO performance:
Comprehensive Site Audit
Imagine you were selling your home. Would you invite dozens of would-be buyers to an open house before, or after, fixing the gaping hole in your roof? Seems like a no-brainer, right? Well, that is precisely why an audit of your site and current SEO practice is the first step in the search optimization process. The site audit will look at a variety of on-page and off-page factors to determine if there are any core issues that will need to be addressed before engaging in more advanced SEO strategies.
Technical SEO Guidance
As the web continues to mature – and as consumers increasingly access the internet from varied devices – the technical components of SEO are becoming increasingly important. From basics steps such as ensuring XML sitemaps are created to more advanced analysis of factors affecting the load time of your website content, we’ll work together to ensure that your site is accessible, fast and responsive.
Content Development and Marketing
You’ve probably heard or read that, with SEO, "content is king". Or maybe you’ve mentioned that you wanted better SEO on your site and someone told you to "just write good content." Well, if only it were that easy! The truth is: Content is a very important aspsect of search engine optimization. Without it, what would you optimize, right? It is great to develop engaging and actionable blog posts, timely press releases, and rich media such as video and infographics. But unless you have the daily online "foot traffic" of CNN.com, you need to do a little more than just create good content. You have to effectively market your great content in order to fully leverage the SEO benefit. I can work with you to develop a strategy to create and market content that engages your target audience.
Link Building Strategy
In the purest sense, inbound links to your website are viewed by the search engines as a recommendation of the content on your site. Therefore, it should be no surprise that these inbound links are the most influential factor in determining organic search rankings. I can work with you to develop an natural link profile for your website that will help to improve your site authority.
Ready to Get Started?
Ready to take the first step towards improving effectiveness of your online presence? Fill out our short contact form and I will contact you to discuss your SEO needs.