9 Reasons to Update Your FAQ Page in 2020

Nearly every online business has a frequently asked questions page somewhere on their site, offering visitors key info in a clear question-and-answer format.  But as new digital marketing trends emerged over the years, the FAQ page took a backseat to the latest and greatest SEO strategies. That’s too bad, because the FAQ can be a […]

6 Components of a Great Guest Post

Guest posting is a core component of content marketing in 2020.  It’s a simple idea that has countless benefits, including building brand authority, reaching new audiences, and earning backlinks that boost your pages’ search engine results.  While most marketers are able to land the occasional guest post for their company, it’s rare that they hit […]

20 Rules for High-Quality Content in 2020

Content marketing is nothing new, but it’s more relevant than ever in 2020.  Strong content can drive organic traffic to your site through search, earn valuable backlinks that build your rep, and turn casual readers into lifelong customers if done properly. Today we’re examining 20 rules for high-quality content that you must follow to squeeze […]