8 New Rules for Social Media Marketing Success

Social media has been a key ingredient in the digital marketing mix for over a decade now, with tons of tactics, techniques, and new platforms coming into play. It’s an industry unto itself, and marketers resistant to the trend were left in the dust long ago. Even brands who were on the cutting edge of […]
The Perfect HARO Pitch: A 7-Point Checklist

Great PR and quality backlinks are two key ingredients for boosting domain authority in the eyes of online users and in the competitive arena of organic search. The road to PR and backlinks can be tough and treacherous, however. You need to build relationships with firms, influencers, media aggregators, and other industry-leading authority sites to […]