Position Zero: What it Is, and Why You Should Care
The search engine results page is truly a modern battleground. Brands are in constant competition to rise in the rankings and optimize their sites to gain just a couple of positions. Even a minor increase in page visibility can translate to big traffic and revenue boosts, so the stakes are higher than ever when it […]
How Voice Search is Revolutionizing SEO
The voice search hype train is barrelling ahead at 1000 mph, and marketers across the world are looking to get a foothold in this new competitive arena. There are countless opportunities for smaller brands to outpace the big guys if they apply knowledge and skill to rising in the voice search ranks. Here are just […]
9 Ways to Boost Your Voice Search Ranking
We are living through an amazing time for search engine technology, with voice activation leading the pack in ways we never thought possible. According to Review42, more than half of all internet search inquiries will be made via voice search by the end of 2020, which is something nobody could have predicted a few years […]
Your Website’s Accelerated Mobile Pages
Google’s Accelerated Mobile Pages framework has only been around for a few years but is already the gold standard for mobile browsing and search engine results. In its short lifespan, Google AMP has become way more capable and well-rounded, giving developers more ways to deliver fast, streamlined mobile experience. Let’s look at which pages on […]
Is Google AMP Important?
The trend towards mobile browsing has ramped up heavily in the past five years or so, with people of all ages attached to their smartphones more than ever. Messaging and social media are just a part of the mobile experience now. Users want to replicate the desktop experience on their phones to the greatest possible […]
What Is Google AMP?
Just a few short years ago, it was rare to have a great mobile web experience. You may remember some of the frustrations early on. Pages were cluttered, scrolling was slow and it seemed to take forever just to load the site in the first place. But as more users become attached to their smartphones […]
Why Do Backlinks Matter?
Backlinking is one of those SEO terms that gets thrown around so often, it’s easy to lose track of why it really matters. A backlink is way more than just a buzzword. It is a key building block in your brand’s online reputation and when done right, backlinks can make a major impact on how […]
What Are Backlinks and How Do You Get Them?
You’ve probably heard about backlinks, and have an idea why they’re important. But it’s worth examining what backlinks really are, why they are key to SEO, and how to best leverage them in your marketing strategy. What Are Backlinks? Backlinks are simply any link on a website that brings a person “back” to your site. […]
20 Trends in Digital Marketing in 2020
Digital marketing is moving faster than ever, and you need to keep up! It’s 2020, and every brand worth discussing is trying to dominate on the web. Each subtle tweak in customer experience and SEO can mean a huge difference in revenue. The competition is stiff and the battleground is always changing, but you have […]
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